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crafted by Jacob & Co. Valued at $340,000, this timepiece combines high-end watchmaking with automotive artistry. Designed in collaboration with Bugatti, the watch mirrors the iconic features of the luxury car brand’s hypercars.
Design and Engineering Masterpiece

The Bugatti Tourbillon’s design takes inspiration from the Bugatti V16 engine. The watch’s 52mm by 44mm black DLC titanium case is modeled after the aerodynamic curves and distinctive details found on Bugatti cars. Within the watch lies a sapphire crystal engine block with 16 pistons driven by a crankshaft—mimicking the mechanics of a real engine. This movement, composed of 557 intricate components, showcases Jacob & Co.’s technical expertise in blending horology with high-performance engineering.
A Milestone in Luxury Collectibles
JAY-Z’s acquisition of this rare timepiece highlights the merging of luxury, innovation, and exclusivity. The limited production run makes the Bugatti Tourbillon highly coveted among collectors. This edition is capped at 150 pieces, further emphasizing its rarity and appeal among both watch enthusiasts and automotive fans.

The watch also features a 30-second flying tourbillon, symbolizing the high-speed performance associated with Bugatti. Every detail—from the titanium pistons to the design inspired by car dashboards—captures the synergy between fine watchmaking and top-tier automotive design.
The Significance of JAY-Z’s Purchase
Known for his taste in high-end items, JAY-Z’s ownership of this unique piece not only reflects his stature but also cements his influence in luxury culture. This acquisition represents more than just a watch—it symbolizes the perfect harmony of engineering brilliance and artistic craftsmanship.
By combining cutting-edge design with automotive excellence, the Bugatti Tourbillon stands out as a unique and exceptional collectible, marking a new standard in the world of luxury timepieces.















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