The conversation around celebrity endorsements in Nigeria is heating up again as fans compare Davido, Wizkid, and Burna Boy. A viral post recently questioned why Davido has multiple global deals with brands like Puma, FIFA World Cup, Stake, PS5, and Martell, while Wizkid currently has no active global endorsements, and Burna Boy is only associated with Oraimo.
Thank you for reading this post, don't forget to subscribe!Why Brands Are Betting on Davido
Davido’s charm and openness have made him a brand favorite. His personality, combined with his massive online presence and loyal fanbase, positions him as a top choice for international and Nigerian companies. He’s often described as approachable and relatable, qualities that brands look for when trying to connect with consumers.
His recent deal with Puma, where he launched a special edition of sneakers, and his involvement with the FIFA World Cup soundtrack, further solidified his reputation as one of Africa’s most marketable artists.
Wizkid’s Silent Approach to Endorsements
Wizkid has had major deals in the past, including partnerships with Pepsi, Nike, and UBA. However, in recent years, he seems to have stepped away from endorsement deals, possibly focusing on music and international collaborations. Some fans argue that Wizkid’s reserved personality makes him less appealing to brands looking for artists who can actively promote their products on social media.
Burna Boy’s Focus on Music Over Deals
Burna Boy, despite being one of the biggest Afrobeat stars globally, has relatively fewer endorsement deals. His partnership with Oraimo is well known, but compared to Davido’s global endorsements, it looks minimal. Burna Boy’s brand seems to thrive more on his music, concerts, and international tours rather than product promotion.
Do Endorsements Define an Artist’s Success?
Many fans have debated whether endorsements truly reflect an artist’s influence. Davido’s deals prove that being media-friendly and relatable can open doors to international partnerships. Wizkid and Burna Boy, on the other hand, have chosen different paths that still keep them at the top of the industry.
