Nigerian superstar D’banj has sparked fresh conversations in the entertainment world after revealing that his C.R.E.A.M platform is currently valued at $3 billion. The Kokomaster shared this during his appearance on Seun Okinbaloye’s The Micon Podcast, where he also opened up about how he has always viewed himself—not just as a singer, but as a full entertainer and businessman.
What Did D’banj Say About Not Being “Just a Singer”?
D’banj explained that from the beginning of his career, he never allowed himself to be placed in a box. According to him, he didn’t chase labels like “singer” or “rapper.” Instead, he embraced the title of “entertainer,” which meant he could perform, engage, create, and innovate without boundaries.
In his words, “I realized something early; I never called myself a singer or a rapper. I said I’m an entertainer — which means I don’t have to sing to entertain.”
He added that his global hit Oliver Twist was proof that entertainment goes beyond vocals. “Oliver Twist proved what I had always believed. My life has been different for a long time,” he said.
Why Is D’banj Talking About Money and Business in Entertainment?
Many fans often wonder why artistes talk about business so much, and D’banj answered this directly. He pointed out that no global superstar became wealthy from music alone. The biggest names in the world have businesses, partnerships, and platforms that generate long-term wealth.
“There is no artiste on the Forbes list who made it through music alone. It takes business, vision, and platforms bigger than the art itself,” he explained.
How Much Is D’banj’s C.R.E.A.M Platform Worth?
One of the biggest revelations from the interview was the valuation of his C.R.E.A.M (Creative, Reality, Entertainment, Arts, Music) platform. According to D’banj, the platform is now worth $3 billion.
He didn’t hold back when making the statement: “My C.R.E.A.M platform is worth $3 billion — and that’s the real game.”
What Exactly Is the C.R.E.A.M Platform?
For readers who may be hearing about it for the first time, the C.R.E.A.M platform is a creative hub designed to help talents in music, entertainment, and the arts gain exposure, funding, and opportunities. It connects creatives to resources they usually wouldn’t have access to.
The platform operates as a digital marketplace where users can submit content, enter competitions, and link up with industry decision-makers. Over the years, C.R.E.A.M has partnered with major companies and has reportedly processed millions of entries since launch.
Why Are People Talking About D’banj’s Message to “New Cats”?
D’banj’s comments about expanding beyond music hit home for many rising artistes. His message was simple: don’t depend on music alone. Build platforms, think like an entrepreneur, and create opportunities that outgrow the art itself.
He used his journey as an example, showing how mindset and vision can shift an artiste’s path completely.
What Does This Mean for the Future of Nigerian Entertainment?
D’banj’s revelation adds to a growing trend of Nigerian artistes becoming more business-minded. From tech investments to fashion, platforms, and content companies, the industry is clearly evolving. More artistes are realising that music is only one part of the bigger picture.
His $3 billion claim also raises conversations about the potential of creative-tech in Africa and how Nigerian entertainers are tapping into new ways to build wealth.
Related: D’banj’s New Single “Koko” – A Celebration of Two Decades in Music
Reported by Anything Celebrity – Nigeria’s hub for entertainment gist and celebrity updates.
