Louis Vuitton Faces Backlash for Turning “Ghana Must Go” Bag Into a Luxury Item

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Louis Vuitton has released a new bag that looks almost identical to the popular “Ghana Must Go” bag — a household item across West Africa that symbolizes hardship and migration. The price tag ranges from $595 to $3,000, sparking mixed reactions online.

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Why is the “Ghana Must Go” bag so important in African history?

The “Ghana Must Go” bag isn’t just another travel bag. It carries decades of history tied to pain, migration, and survival. The name originated in 1983, when Nigeria ordered undocumented Ghanaians to leave the country. During that mass exodus, families packed their belongings in these blue-and-red checkered bags. Over time, the bag became a symbol of displacement but also resilience — a reminder of how people carried their lives in simple plastic sacks during one of West Africa’s toughest periods.

louis vuitton ghana must go backlash anything celebrity
louis vuitton ghana must go backlash anything celebrity

Why is Louis Vuitton’s version sparking controversy?

Many Africans are calling out Louis Vuitton for commercializing something that represents struggle and poverty. The brand’s version of the “Ghana Must Go” bag now sells for thousands of dollars, while the real one costs less than $10 in local markets. Critics believe the move ignores the emotional and historical meaning behind the original design.

People see this as another example of cultural appropriation — where Western fashion brands borrow from African culture without acknowledgment or benefit to the communities that created the style. Others argue that luxury brands often turn symbols of survival into high-fashion statements, removing the original story and replacing it with status.

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What do Africans think about the Louis Vuitton “Ghana Must Go” bag?

Social media reactions have been strong. Many users have called it disrespectful, saying the bag has deep meaning that shouldn’t be turned into a trend. Others say it’s ironic that the same bag once associated with poor travelers is now seen as luxury in Europe. Some comments even point out that “poor people use it because they can’t afford normal luggage” — and now, wealthy people are paying thousands for it because of a designer logo.

Could this be a tribute or cultural exploitation?

Supporters of Louis Vuitton argue that fashion is about inspiration and reinvention. They claim the brand is celebrating the beauty in everyday African life by reimagining a bag that carries powerful memories. Critics, however, say there’s nothing to celebrate when history is being rewritten without giving credit to the people who lived through that pain.

The “Ghana Must Go” bag isn’t just a design. It’s a story — one that speaks about struggle, survival, and identity. Turning that story into a luxury product raises important questions about who gets to profit from culture and who gets left behind.

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Reported by Anything Celebrity – Nigeria’s hub for entertainment gist and celebrity updates.

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    Hey! I’m Blessing edidiong, a Nigerian entertainment lover, blogger, and artist. I run Anything Celebrity to bring fans the latest celebrity buzz, music news, and exciting stories from the Nigerian entertainment scene.

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