Nigerian superstar Omah Lay continues to enjoy the rewards of his music journey. Recently, he was seen at the LVMH × Formula 1 “At the Speed of Dreams” event in Milan, a gathering that celebrated luxury, music, and the thrill of racing. His presence at such a global stage shows just how far Afrobeats has carried him.
Thank you for reading this post, don't forget to subscribe!Was Omah Lay officially partnered with Moët Hennessy or Formula 1?
There have been talks online suggesting that Omah Lay may have entered into a direct partnership with Moët Hennessy or with an F1 driver. At the time of writing, there is no official confirmation that he has signed a deal. What is true is that Moët Hennessy is now linked with Formula 1 through French Bloom, their alcohol-free sparkling wine, which became the official non-alcoholic sparkling wine of F1 hospitality.
Omah Lay’s appearance at the event in Milan shows his growing influence in luxury spaces, but no official ambassadorial role has been announced.
Why was Omah Lay at the LVMH × F1 event?
The event, titled “At the Speed of Dreams,” brought together global celebrities, athletes, and luxury brands to highlight the 10-year partnership between LVMH (parent company of Moët Hennessy, Louis Vuitton, TAG Heuer, and others) and Formula 1.
Omah Lay was among the invited stars, and fans quickly noticed how comfortable he looked among international icons. For many, this felt like a sign that Afrobeats artists are being recognized at the highest levels of global entertainment.
What does Moët Hennessy’s F1 partnership mean?
Moët Hennessy, through French Bloom, now has its products served at Formula 1 hospitality spaces, including the Paddock Club and the F1 Garage. This step cements the brand’s place in global celebrations while also offering a fresh choice for guests who prefer non-alcoholic drinks.
For Afrobeats fans, it’s exciting to see artists like Omah Lay stepping into spaces where global luxury brands and sports icons meet.
How does this affect Omah Lay’s global brand?
Being seen at major international events builds Omah Lay’s profile beyond music. It places him in the same room as people who shape fashion, luxury, and entertainment. Even if there isn’t a signed partnership today, his visibility in such circles opens the door for future collaborations.
This also reflects how far Nigerian music has come — it’s no longer just about concerts and charts but also about culture, lifestyle, and global influence.
