Simi is one of Nigeria’s most loved singers, known for her unique voice and heartfelt songwriting. In 2019, she made headlines when she parted ways with X3M Music, the record label that helped shape her early career. Fans were curious about why she left and what it meant for her music journey. Here’s the real story behind Simi’s decision and how it changed her career path.
Thank you for reading this post, don't forget to subscribe!Simi’s Journey with X3M Music
Simi signed with X3M Music in 2014, a move that marked the start of her mainstream success. Under the label, she released hit singles like “Tiff,” “Jamb Question,” and “Love Don’t Care.” Her 2017 album “Simisola” became a massive success, earning awards and critical acclaim. The label provided her with a strong foundation to grow as an artist and reach a wider audience.
By 2019, Simi had released two albums under X3M Music, fulfilling her contract obligations. Rather than renew the deal, both Simi and the label agreed to part ways amicably. There was no controversy or conflict, just a mutual understanding that she was ready for the next step.
Why Simi Left X3M Music
Simi’s decision to leave was driven by a desire for creative freedom. She wanted complete control over her sound, production choices, and the direction of her music. In interviews, she mentioned that she wanted to explore new ideas, experiment with different styles, and handle her career in her own way.
Another reason was independence. By starting her own label, Simi could release music on her terms without waiting for label schedules or approvals. She wanted to take full ownership of her art and brand.
The Birth of Studio Brat
In June 2019, shortly after her exit from X3M Music, Simi announced her own record label called Studio Brat. Through this label, she released songs like “Duduke,” which became a global sensation, especially during her pregnancy reveal. The success of Studio Brat showed that her decision to go independent was the right move.
With Studio Brat, Simi also ventured into sound engineering and songwriting for other artists. She has since continued to grow, proving that her independence gave her the freedom to shine even brighter.
Impact of Her Decision
Leaving a well-established label is never easy, but Simi’s bold move inspired other artists who want more control over their music. Her success as an independent artist shows that creative freedom can lead to even greater achievements. Today, she remains one of Nigeria’s top female musicians, with a loyal fan base and a catalog of timeless hits.
