Nigerian music continues to break barriers worldwide, and Skales’ hit single “Shake Body” is the latest track to shine on a global stage. The energetic Afrobeats anthem, which first made waves in 2014, has now been featured in a high-profile Adidas advertisement, proving that timeless music always finds a way to stay relevant.
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Why is “Shake Body” Trending Again?
“Shake Body” was one of the songs that helped shape the Afrobeats sound we know today. Its upbeat rhythm and catchy hook made it a club favorite across Africa. Nearly a decade later, its inclusion in an Adidas campaign is breathing new life into the track, introducing it to audiences around the world who may be hearing it for the first time.
This move highlights how global brands are embracing Afrobeats, showcasing African artists on international platforms, and helping spread the genre’s influence far beyond its roots.
How Did Skales React to the Adidas Feature?
Skales expressed excitement over his song being chosen for such a major brand campaign. For an artist who has been in the music industry for over a decade, this is a huge moment that cements his impact and staying power in Afrobeats. Fans are celebrating the win, noting how the artist’s consistency and dedication continue to pay off.
What Does This Mean for Nigerian Music?
Afrobeats has steadily become one of the most consumed genres globally, with artists like Burna Boy, Wizkid, and Davido leading the charge. But Skales’ win proves that classics never die and that more African songs from past years could experience a resurgence through partnerships with global brands.
This moment also shows that the world is paying attention to Afrobeats—not just new releases, but also iconic songs that helped shape its foundation.
Where to Watch the Adidas Advert
The new Adidas campaign featuring “Shake Body” is currently circulating across social media and digital platforms. Fans can watch the ad on Adidas’ official channels or on Skales’ social pages, where he proudly shared the news. You can also watch it below this post
