Wizkid’s success in the Nigerian and global music scene is not by luck. He has mastered a smart way to keep his name buzzing, even when he isn’t dropping songs back-to-back. Many artists fade away after a few hit tracks, but Wizkid continues to remain a top name. How does he do it? Let’s talk about the powerful secret that many fans don’t notice.
What makes Wizkid stay relevant for so long?
Wizkid doesn’t chase trends the way most artists do. Instead, he uses a smart method that helps him maintain value and control over his brand. When new artists start gaining attention, most top musicians quickly jump on a direct collaboration to ride the wave. Wizkid handles it differently.
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He allows his official DJ, DJ Tunez, to take the spotlight. DJ Tunez releases songs that feature Wizkid and the rising artist at the same time. This move keeps Wizkid connected to what’s hot without making it look like he’s forcing collaborations. If the song doesn’t perform well, people see it as DJ Tunez’s track. But if it becomes a hit, Wizkid still takes the credit because of his influence on the song.
Why does Wizkid prefer using DJ Tunez for collaborations?
It’s a way to protect his brand and reputation. Wizkid has built his career on timing and calculated moves. By letting DJ Tunez lead the collaboration, he stays involved in the culture but avoids unnecessary noise. It’s a clever balance between staying relevant and staying mysterious.
This method also gives Wizkid room to explore sounds, test new artists, and stay active in the industry without overexposing himself. His fans get new music, the featured artist gains attention, and DJ Tunez strengthens his reputation as a hitmaker. Everyone wins, but Wizkid wins the most.
Is this strategy working for Wizkid?
Yes, it clearly works. Wizkid has remained a key figure in Afrobeats for over a decade, and even in years when he doesn’t release a major project, his presence never fades. His name trends whenever new artists or producers link up with him through DJ Tunez or other side projects. It keeps him in conversations and keeps fans waiting for what’s next from him.
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Reported by Anything Celebrity – Nigeria’s hub for entertainment gist and celebrity updates.
